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Access channel assessment |
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In order to efficiently promote your product or service, you will obviously need to know what the most appropriate access mechanisms are, which work and which not, what are the best practices and pitfalls.
Our experience in identifying, assessing, and recommending access channels will pride insights into:
- the specifics of channels, “rules of the game and tricks of the trade”;
- an outline of the main controlling, regulatory and observing organizations, as well as a descriptive analysis of legal hurdles to enter and operate on specific markets: licensing, tax & customs levies and fees, quotas, excise duties, and so on;
- most appropriate media and promotion opportunities, customary PR practices that work in local environments, trade fairs and exhibition organizers and schedules;
- operating methods of major suppliers to the market, and product perceptions/brand recognition analysis;
- key factors influencing the consumer’s or end-user’s decision-making process, structure and segmentation thereof.
One of the critical knowledge requirements for managing access channels is competitive intelligence. In order to have a better grasp of the market trends, we usually advise to conjugate access channel research with competitive environment analysis.
And, of course, a retail audit of specific product groups will enhance the full picture.
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