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Competitive analysis [Example 2] |
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“Competitive Analysis” sample report ToC
Ñontents:
1. Summary of findings.
2. Present status and operations:
- manufacturing;
- distribution & pricing policies;
- storage & transportation;
- HR policies, personnel, and office environment;
- obstacles in manufacturing, distribution, and consumption of soft drinks.
3. Future plans.
4. Key players:
5. Conclusion and recommendations.
6. Appendixes:
- price-lists (in alphabetic order of sellers);
- charts (manufacturers, sales force, wholesalers);
- maps;
- most frequent brands on sale (separate binder).
Chart. Manufacturers
| Company |
Legal
status |
Contact
data |
Employees |
Number of
prod. lines |
Installed capacity |
Output |
Expected |
| |
|
|
|
|
/ |
|
|
|
Growth |
Drop |
| lllll
|
Open Joint Stock Company ("OAO") |
Odessa, str. lllll 47
tel : 0482 lllll
fax : 0482 lllll
Victor lllll
General Director
|
1200
|
-
|
X |
- |
880.6 per day
|
xxxxx
|
-
|
X
|
|
lllll
|
Joint
Stock
Company
("AO")
|
Kiev, str. lllll 3
tel: 044 lllll
Anatolilllll
Commercial Director
|
1300
|
x
|
|
|
370,000-440,000 per month
|
xxxxx
xxxx-yyyyy zzzzzzz
###
|
x
|
-
|
|
|
|
|
|
|
X
|
|
300,000 per month
|
|
|
|
|
|
|
|
|
|
|
-
|
-
|
|
|
|
|
lllll
|
AOOT
|
Kharkov, str.lllll 161
tel : 0572 lllll
fax : 0572 lllll
Gennadylllll
General director
|
500
|
-
|
X
|
-
|
17,600,000 per annum
|
zzzzz
yyyyyyy
|
x
|
-
|
|
lllll
|
Joint Venture "XYZ"
|
Kiev, str. lllll 6
tel : 044 lllll
Boris lllll
Sales director
|
10-15% of 630 lllll
|
-
|
-
|
x
|
2324.8 per hour
|
zzzzz yyyyyyy-xxxxxxx
|
x
|
-
|
Note: for confidentiality reasons, actual names and numbers have been replaced with graphic symbols.
Supply and Distribution lllll
Regional cross-section - Kiev
Note: for confidentiality reasons, actual names and numbers have been replaced with graphic symbols.
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