|
 |
Competitive analysis [Example 1] |
|
Sample research approach - Competitive analysis
1. Assess the structure of industry sector, competition in the areas of manufacturing and trade.
2. Identify operating practices and market access mechanisms, including:
- marketing strategy;
- advertising and promotion;
- pricing policy and mechanisms;
- approach to NPD (New Product Development);
- storage and transportation;
- trade channels (distribution, wholesale, retail, customers, end-users).
3. Analyze and present findings (text, charts, graphs, maps) according to the sample structure below:
- comparative cross-tab of pre-defined parameters, broken down by competitor.
- trends in competitive developments (price, quality, financing and payment terms, promotion, etc);
- current status and operations of local manufacturers;
- plans of local manufacturers (including reconstruction, investments, re-structuring, privatization, etc);
- market access channels, marketing strategies, business practices.
|
|
